{"id":6007,"date":"2009-12-21T10:40:23","date_gmt":"2009-12-21T09:40:23","guid":{"rendered":"http:\/\/blog.infoempleo.com\/?p=6007"},"modified":"2024-08-29T17:40:12","modified_gmt":"2024-08-29T15:40:12","slug":"las-empresas-prefieren-regalos-solidarios","status":"publish","type":"post","link":"https:\/\/empresas.infoempleo.com\/hrtrends\/las-empresas-prefieren-regalos-solidarios\/","title":{"rendered":"Las empresas prefieren regalos solidarios"},"content":{"rendered":"

\n

Cestas de comercio justo, felicitaciones solidarias, cheques de donaci\u00f3n…\u00a0 La responsabilidad social empieza a hacer mella en los gestores y, pese a la recesi\u00f3n econ\u00f3mica, no ha habido un recorte significativo en la tendencia a convertir la celebraci\u00f3n de la Navidad de la empresa espa\u00f1ola en un gesto hacia los que m\u00e1s lo necesitan. Desde Ayuda en Acci\u00f3n, Fernando Mor\u00f3n, su responsable para Empresas, reconoce que \u00abla compra de crismas ha ca\u00eddo cerca de un 15% debido al retraso en la llegada del fr\u00edo y, sobre todo, la recesi\u00f3n\u00bb. \u00abSin embargo, s\u00ed que hemos notado que cada vez hay m\u00e1s empresas que renuncian a sus cestas y donan la asignaci\u00f3n correspondiente a alguna ONG\u00bb, destaca. \u00d3scar Mass\u00f3, director de Marketing de Sodexo<\/a>, apunta a las cestas solidarias de Interm\u00f3n Oxfam<\/a>, que ofrecen dentro de sus \u00abRegalos a medida\u00bb, como las segundas m\u00e1s demandadas: \u00abCada vez es m\u00e1s habitual, sobre todo si incluye un donativo para alg\u00fan proyecto solidario\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aunque este a\u00f1o los regalos y los crismas de empresa son los primeros en sufrir el recorte de la crisis, los que tienen origen solidario se siguen demandando.<\/p>\n","protected":false},"author":35,"featured_media":29665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[797,620,804,553,545],"class_list":["post-6007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-crisma","tag-navidad","tag-regalo","tag-sodexo","tag-solidaridad"],"yoast_head":"\nLas empresas prefieren regalos solidarios | HRTRENDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/empresas.infoempleo.com\/hrtrends\/las-empresas-prefieren-regalos-solidarios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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