{"id":4090,"date":"2009-10-13T10:19:40","date_gmt":"2009-10-13T09:19:40","guid":{"rendered":"http:\/\/blog.infoempleo.com\/?p=4090"},"modified":"2025-07-18T16:48:53","modified_gmt":"2025-07-18T14:48:53","slug":"opinion-de-los-expertos","status":"publish","type":"post","link":"https:\/\/empresas.infoempleo.com\/hrtrends\/opinion-de-los-expertos\/","title":{"rendered":"Opini\u00f3n de los expertos"},"content":{"rendered":"<p><strong><\/strong><\/p>\n<p><strong>Ram\u00f3n del Caz, Director de RR.HH. de <a title=\"Web de AXA\" href=\"https:\/\/www.axa.es\/\" target=\"_blank\" rel=\"noopener\">AXA<br \/>\n<\/a><\/strong>\u00abEste sector tiene una prioridad: comunicar su responsabilidad, su rol dentro de la sociedad, que se vuelve m\u00e1s cr\u00edtico en \u00e9pocas de crisis. Hay que plantearse redimir al sector, mejorar su imagen, porque todav\u00eda no nos hemos quitado ciertos estigmas. Cuando se encuesta a los universitarios sobre los sectores que m\u00e1s les interesan, seguros nunca est\u00e1 entre sus preferencias\u00bb.<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Mar Garre, Dtora. de personas y comunicaci\u00f3n interna de <a title=\"Web de L\u00ednea Directa\" href=\"https:\/\/www.lineadirecta.com\/\" target=\"_blank\" rel=\"noopener\">L\u00ednea Directa<br \/>\n<\/a><\/strong>\u00abLa clave es determinar qu\u00e9 aporta valor y de qu\u00e9 cosas podemos prescindir. Este a\u00f1o ha sido fundamental orientar a todos los empleados, de todos los departamentos, al cliente. Tenemos un programa llamado \u201cCu\u00e9ntame\u201d, y todos pasamos por el \u201ccall-center\u201d y vendemos p\u00f3lizas. De este modo se aprende y se despierta la sensibilidad\u00bb.<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Jes\u00fas Golderos, Responsable de RR.HH. de Adeslas<br \/>\n<\/strong>\u00abLa mayor\u00eda de nuestros profesionales est\u00e1 licenciado, sobre todo en Administraci\u00f3n y Direcci\u00f3n de Empresas, Ingenier\u00edas y perfiles asistenciales. El conocimiento \u00fanico de tu sector va perdiendo peso, por eso apostarmos m\u00e1s por las competencias y las expectativas del candidato. No buscamos profesionales que \u00fanicamente encajen en el puesto, sino que puedan crecer\u00bb.<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Coral G\u00f3nzalez, Directora de Recursos Humanos de <a title=\"Web de Sanitas\" href=\"https:\/\/www.sanitas.es\/\" target=\"_blank\" rel=\"noopener\">Sanitas<\/a><br \/>\n<\/strong>\u00abCuando el mercado crece menos, o no crece, es fundamental ser capaz de dar un mejor servicio al cliente y, al mismo tiempo, ser capaz de innovar. Todo esto nos plantea grandes retos, porque tenemos que conseguir lo mismo con un mayor esfuerzo. Por eso, ahora damos m\u00e1s importancia al reconocimiento, hay que valorar el esfuerzo de la gente, hay que celebrar a ese empleado que cuida al cliente\u00bb.<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Enrique de Mart\u00edn, Subdirector general de Recursos Humanos de Groupama Seguros<br \/>\n<\/strong>\u00abEl primer eslab\u00f3n de la cadena de trabajo de recursos humanos tiene que ver con la incertidumbre, porque tambi\u00e9n nos influye el entorno. Ahora el absentismo que m\u00e1s me preocupa es el emocional, y nosotros intentamos combatirlo con una pol\u00edtica de comunicaci\u00f3n y de transparencia. A nosotros tambi\u00e9n nos afecta la crisis, pero sucede que nos ha llegado un a\u00f1o despu\u00e9s\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ram\u00f3n del Caz, Director de RR.HH. de AXA \u00abEste sector tiene una prioridad: comunicar su responsabilidad, su rol<a class=\"moretag\" href=\"https:\/\/empresas.infoempleo.com\/hrtrends\/opinion-de-los-expertos\/\"> Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":34,"featured_media":29665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[499],"class_list":["post-4090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-desayunos-infoempleo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Opini\u00f3n de los expertos | HRTRENDS<\/title>\n<meta name=\"robots\" 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