{"id":25047,"date":"2016-05-11T07:40:19","date_gmt":"2016-05-11T05:40:19","guid":{"rendered":"http:\/\/blog.infoempleo.com\/?post_type=post&p=25047"},"modified":"2025-06-16T18:00:24","modified_gmt":"2025-06-16T16:00:24","slug":"5-claves-para-conseguir-un-buen-employer-branding","status":"publish","type":"post","link":"https:\/\/empresas.infoempleo.com\/hrtrends\/5-claves-para-conseguir-un-buen-employer-branding\/","title":{"rendered":"5 claves para conseguir un buen Employer Branding"},"content":{"rendered":"

A la hora de decidir si acometer una pol\u00edtica de Employer Branding o Fidelizaci\u00f3n de Capital Humano, lo primero a\u00a0plantearse es si estamos creando una marca reconocible, que sirva como punto de atracci\u00f3n y retenci\u00f3n del mejor talento. Hay que pensar\u00a0tanto en la plantilla existente como en nuevas adquisiciones en el futuro, y tambi\u00e9n tener en cuenta otros factores como: el plan de carrera, el crecimiento personal, el clima laboral, la responsabilidad social y la conciliaci\u00f3n. Pero \u00bfc\u00f3mo hacer que todo esto funcione bien?\u00a0\u00bfrealmente se trata de un concepto tan importante para la empresa?<\/p>\n

C\u00f3mo alcanzar un buen Employer Branding<\/h3>\n

El proceso suele ser laborioso, pero las ventajas compensan la inversi\u00f3n en tiempo y recursos. Permiten a la empresa proyectar una imagen muy positiva, tanto para los empleados actuales como para los futuros, que se sentir\u00e1n m\u00e1s integrados y, por tanto, implicados y motivados en la organizaci\u00f3n.<\/p>\n

En el Foro del Empleo en la Era Digital recomendamos a las empresas que se planteen estas cinco preguntas\u00a0antes de comenzar un plan de Employer Branding:<\/p>\n

    \n

  1. \n<\/strong>\u00bfCu\u00e1ntos empleados de los actuales recomendar\u00edan tu organizaci\u00f3n como un lugar muy bueno en el que trabajar? \u00bfPor qu\u00e9 lo har\u00edan?<\/li>\n<\/ol>\n

    2.<\/strong> \u00bfQu\u00e9 opinan tanto los candidatos como los empleados acerca de tu organizaci\u00f3n?<\/p>\n

    3.<\/strong> \u00bfHan recibido los directivos de tu empresa formaci\u00f3n especifica de Employer Branding?\u00a0 En tal caso, \u00bfCu\u00e1ntos?<\/p>\n

    4.<\/strong> \u00bfPor qu\u00e9 iba alguien querer trabajar en tu empresa?<\/p>\n

    5.<\/strong> \u00bfEn tu empresa existe un Plan de Carrera o la figura del Mentor de Carrera?<\/p>\n

    Tambi\u00e9n aconsejamos\u00a0que estas preguntas se planteen abiertamente, tanto a candidatos como a los empleados existentes, para poder tener una imagen fiel de la situaci\u00f3n<\/strong> en la que estamos y saber a d\u00f3nde queremos llegar a parar.<\/p>\n

    Es especialmente importante la tercera pregunta, ya que implica directamente a varios departamentos.\u00a0 El concepto de Employer Branding, por tanto, no debe ser considerado dominio exclusivo de Recursos Humanos. Es necesario que se involucre tambi\u00e9n a Marketing, Comunicaci\u00f3n y Direcci\u00f3n General. Todos los departamentos deben aportar feedback.<\/p>\n

    Fidelizar y motivar<\/h3>\n

    En un mundo globalizado y altamente competitivo, el \u00e9xito depende cada vez m\u00e1s de contar con un capital humano altamente motivado<\/strong> y alineado con los objetivos y la organizaci\u00f3n.\u00a0 Se trata de una motivaci\u00f3n y pasi\u00f3n que va m\u00e1s all\u00e1 de la compensaci\u00f3n monetaria, y que apenas se podr\u00eda conseguir en una empresa excesivamente burocratizada y\/o r\u00edgida.\u00a0 En la coyuntura actual se hace especialmente importante el Employer Branding o Fidelizac\u00edon del Capital Humano.<\/p>\n

    Si a\u00fan tienes dudas y quieres estar al tanto de las mejores pr\u00e1cticas, queremos ayudar a formarte, informarte y compartir experiencias con m\u00e1s de 500 directivos de RRHH, Marketing y Marketing Digital durante el Foro y Congreso del Empleo en la Era Digital que se celebrar\u00e1 en Madrid el 24 de Mayo<\/strong>, el verdadero Think Tank de los RRHH y del Talento Digital.\u00a0Durante\u00a0este\u00a0Congreso se formar\u00e1 a los profesionales en Employer Branding.<\/p>\n

    Roberto Men\u00e9ndez \u2013 Director del Foro del Empleo en la Era Digital<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    A la hora de decidir si acometer una pol\u00edtica de Employer Branding o Fidelizaci\u00f3n de Capital Humano, lo Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":72,"featured_media":25049,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3015],"tags":[3019,3018,3020],"class_list":["post-25047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recruiter-branding","tag-empleo-digital","tag-employer-branding","tag-feed"],"yoast_head":"\n5 claves para conseguir un buen Employer Branding | HRTRENDS<\/title>\n<meta name=\"description\" content=\"A la hora de decidir si acometer una pol\u00edtica de Employer Branding lo primero a\u00a0plantearse es si estamos creando una marca que atrae el talento\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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