{"id":22578,"date":"2009-09-22T08:49:23","date_gmt":"2009-09-22T07:49:23","guid":{"rendered":"http:\/\/blog.infoempleo.com\/?p=3466"},"modified":"2025-12-17T19:47:49","modified_gmt":"2025-12-17T17:47:49","slug":"gasto-o-inversion","status":"publish","type":"post","link":"https:\/\/empresas.infoempleo.com\/hrtrends\/gasto-o-inversion\/","title":{"rendered":"\u00bfGasto o Inversi\u00f3n?"},"content":{"rendered":"<p><strong>Mario Jos\u00e9 de las Muelas<\/strong>, director general de Terra Consultor\u00eda de Incentivos<\/p>\n<p>Normalmente, en momentos como los actuales, las compa\u00f1\u00edas reducen sus presupuestos en diversas partidas, entre las que, por desgracia, se encuentran los incentivos. Si 2008 fue un gran a\u00f1o para las empresas dedicadas a la organizaci\u00f3n de este tipo de eventos, todo ha cambiado en 2009.<\/p>\n<p>Por otro lado, los responsables de \u00e1reas encargados de motivar, habitualmente directores de M\u00e1rketing y RR.HH., tienen ante s\u00ed un nuevo problema: <strong>deben incentivar a todo su personal, departamentos o clientes, pero, con menos presupuesto y adem\u00e1s, hay que incentivar m\u00e1s porque en la empresa se han dado despidos.<\/strong><\/p>\n<p>Seg\u00fan un estudio publicado por la agencia brit\u00e1nica Grass Roots, el 91% de los m\u00e1s de 800 directivos encuestados opina que los viajes de incentivo son la principal herramienta de motivaci\u00f3n y suponen una ventaja competitiva. Con todo, el 61% cree que se deber\u00eda invertir m\u00e1s en ellos este a\u00f1o. Otro informe, de <a title=\"Web de la IRF\" href=\"https:\/\/theirf.org\/\" target=\"_blank\" rel=\"noopener\">Incentive Research Foundation (IRF)<\/a>, indica que las limitaciones presupuestarias son la principal dificultad actual y por la cual 8 de cada 10 encuestados consideran que la econom\u00eda tiene un impacto negativo en la planificaci\u00f3n de este tipo de eventos.<\/p>\n<p>Por lo que har\u00e1 falta mucha imaginaci\u00f3n y, por supuesto, para incentivar m\u00e1s con menos. Por ello, <strong>es el momento de invertir en las personas, de crear un entorno de trabajo inmejorable, apoyar y apostar m\u00e1s que nunca por el trabajo en equipo.<\/strong> Es hora de pensar, de planificar, de crear, en definitiva, es hora de innovar. \u00c1nimo e incentivemos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mario Jos\u00e9 de las Muelas, director general de Terra Consultor\u00eda de Incentivos Normalmente, en momentos como los actuales,<a class=\"moretag\" href=\"https:\/\/empresas.infoempleo.com\/hrtrends\/gasto-o-inversion\/\"> Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":72,"featured_media":29665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1027,2768,2769],"class_list":["post-22578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-incentivos","tag-mario-jose-de-las-muelas","tag-objetivos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfGasto o Inversi\u00f3n? 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