{"id":22547,"date":"2009-05-26T08:59:05","date_gmt":"2009-05-26T07:59:05","guid":{"rendered":"http:\/\/blog.infoempleo.com\/?p=819"},"modified":"2022-10-13T16:46:08","modified_gmt":"2022-10-13T14:46:08","slug":"autonomias-vs-competitividad","status":"publish","type":"post","link":"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/","title":{"rendered":"Autonom\u00edas vs Competitividad"},"content":{"rendered":"

Vivimos en un mundo global en el que cualquiera puede invertir pr\u00e1cticamente en lo que quiera en otro pa\u00eds. El verdadero escollo es si el negocio que se pretende hacer tiene, o no, m\u00e9rito comercial. Pero ese m\u00e9rito, m\u00e1s all\u00e1 de la t\u00e9cnica, depende del posicionamiento del producto en la mente de los clientes. Y \u00e9ste no s\u00f3lo est\u00e1 condicionado por el prestigio de la marca del producto, tambi\u00e9n por esa marca indeleble que llevan al salir de su pa\u00eds de origen, el \u00abmade in\u00bb.<\/p>\n

\u00c9sta es la mayor limitaci\u00f3n para la competitividad internacional del \u00abmade in Spain\u00bb. Es inexplicable que siendo la octava potencia econ\u00f3mica mundial seamos el 17\u00ba exportador. <\/strong>Que siendo el primer inversor europeo en Latinoam\u00e9rica seamos el s\u00e9ptimo suministrador…<\/p>\n

Afortunadamente en los \u00faltimos treinta a\u00f1os hemos mejorado nuestra imagen. As\u00ed \u00abEspa\u00f1a\u00bb ha comenzado a ser una marca-pa\u00eds de prestigio creciente.<\/strong> Pero cuando iba encarril\u00e1ndose llegaron los nacionalistas y su urticaria separatista.<\/p>\n

Seguro que muchos espa\u00f1oles han o\u00eddo hablar de Mil\u00e1n, Frankfurt o Zurich. Pero, \u00bfcu\u00e1ntos podr\u00edan decir en qu\u00e9 provincia, regi\u00f3n o estado est\u00e1n esas ciudades? Entonces, \u00bfpor qu\u00e9 un italiano o un suizo van a estar interesados en saber que Barcelona est\u00e1 en Catalu\u00f1a o Sevilla en Andaluc\u00eda? Tambi\u00e9n muchos espa\u00f1oles sabr\u00e1n que Renault es francesa, Toyota japonesa y Audi alemana. Pero, \u00bfcu\u00e1ntos podr\u00edan decir en qu\u00e9 ciudades est\u00e1n sus oficinas? Entonces, \u00bfpor qu\u00e9 los japoneses, alemanes o norteamericanos van a saber d\u00f3nde est\u00e1n Zara, Freixenet o Iberdrola? \u00a1Est\u00e1n en Espa\u00f1a!<\/p>\n

Otro tema es el de las \u00aboficinas de promoci\u00f3n\u00bb de las autonom\u00edas. Si se hiciera un listado por PIB de todos los pa\u00edses, incluyendo a los estados norteamericanos de forma individual, California ocupar\u00eda el quinto lugar. \u00bfD\u00f3nde est\u00e1n las oficinas de promoci\u00f3n de California fuera de EE.UU.? \u00a1No existen! Hay s\u00f3lo una oficina en cada pa\u00eds: su embajada.<\/p>\n

Lo de Espa\u00f1a es incre\u00edble. Es de provincianos. En esta crisis la fiebre auton\u00f3mica es enemiga del posicionamiento y de la competitividad. A ver cu\u00e1ndo se enteran de que se puede discutir en casa; pero fuera hay que estar de acuerdo. A nivel internacional, s\u00f3lo debemos promover una marca, y \u00e9sa es Espa\u00f1a.<\/strong><\/p>\n

<\/a><\/p>\n

Por Ra\u00fal Peralba<\/strong><\/p>\n

Presidente de Positioning Systems<\/strong><\/p>\n

Para m\u00e1s informaci\u00f3n <\/strong>www.thinkingheads.com<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Vivimos en un mundo global en el que cualquiera puede invertir pr\u00e1cticamente en lo que quiera en otro Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":72,"featured_media":29665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[749,137,2729],"class_list":["post-22547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-competitividad","tag-marca","tag-posicionamiento"],"yoast_head":"\nAutonom\u00edas vs Competitividad | HRTRENDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autonom\u00edas vs Competitividad | HRTRENDS\" \/>\n<meta property=\"og:description\" content=\"Vivimos en un mundo global en el que cualquiera puede invertir pr\u00e1cticamente en lo que quiera en otro Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/\" \/>\n<meta property=\"og:site_name\" content=\"HRTRENDS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Infoempleo\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-26T07:59:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-13T14:46:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2017\/05\/pexels-photo-205508.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"infoempleo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@infoempleo\" \/>\n<meta name=\"twitter:site\" content=\"@infoempleo\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"infoempleo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/\"},\"author\":{\"name\":\"infoempleo\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#\/schema\/person\/67d3e276ffcc8b3ae0ebec816daf775a\"},\"headline\":\"Autonom\u00edas vs Competitividad\",\"datePublished\":\"2009-05-26T07:59:05+00:00\",\"dateModified\":\"2022-10-13T14:46:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/\"},\"wordCount\":428,\"publisher\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization\"},\"image\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2017\/05\/pexels-photo-205508.jpg\",\"keywords\":[\"competitividad\",\"marca\",\"posicionamiento\"],\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"es\",\"copyrightYear\":\"2009\",\"copyrightHolder\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/\",\"url\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/\",\"name\":\"Autonom\u00edas vs Competitividad | HRTRENDS\",\"isPartOf\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2017\/05\/pexels-photo-205508.jpg\",\"datePublished\":\"2009-05-26T07:59:05+00:00\",\"dateModified\":\"2022-10-13T14:46:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/#primaryimage\",\"url\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2017\/05\/pexels-photo-205508-150x150.jpg\",\"contentUrl\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2017\/05\/pexels-photo-205508-150x150.jpg\",\"width\":150,\"height\":150},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Autonom\u00edas vs Competitividad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#website\",\"url\":\"https:\/\/empresas.infoempleo.com\/hrtrends\",\"name\":\"HRTrends by Infoempleo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization\"},\"potentialAction\":{\"@type\":\"SearchAction\",\"target\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"},\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization\",\"name\":\"Infoempleo\",\"url\":\"https:\/\/www.infoempleo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#logo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/cdnazure.infoempleo.com\/infoempleo\/assets\/style\/gfx\/logo.svg\",\"contentUrl\":\"https:\/\/cdnazure.infoempleo.com\/infoempleo\/assets\/style\/gfx\/logo.svg\",\"width\":150,\"height\":40,\"caption\":\"Infoempleo\"},\"image\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#logo\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Infoempleo\",\"https:\/\/x.com\/infoempleo\",\"http:\/\/instagram.com\/infoempleo\/\",\"http:\/\/www.linkedin.com\/groups\/Empleo-Espa\u00f1a-Infoempleocom-111276\",\"http:\/\/pinterest.com\/infoempleo\/\"],\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Madrid\",\"postalCode\":\"28050\",\"streetAddress\":\"Avenida de Burgos 114\"},\"brand\":[\"Infoempleo\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#\/schema\/person\/67d3e276ffcc8b3ae0ebec816daf775a\",\"name\":\"infoempleo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7b437777242fe67d2473c2a818da2344692d1ee91e91080ccffbd97bcd4a0975?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7b437777242fe67d2473c2a818da2344692d1ee91e91080ccffbd97bcd4a0975?s=96&d=mm&r=g\",\"caption\":\"infoempleo\"},\"url\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/author\/infoempleo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Autonom\u00edas vs Competitividad | HRTRENDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/","og_locale":"es_ES","og_type":"article","og_title":"Autonom\u00edas vs Competitividad | HRTRENDS","og_description":"Vivimos en un mundo global en el que cualquiera puede invertir pr\u00e1cticamente en lo que quiera en otro Leer m\u00e1s","og_url":"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/","og_site_name":"HRTRENDS","article_publisher":"https:\/\/www.facebook.com\/Infoempleo","article_published_time":"2009-05-26T07:59:05+00:00","article_modified_time":"2022-10-13T14:46:08+00:00","og_image":[{"width":1280,"height":960,"url":"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2017\/05\/pexels-photo-205508.jpg","type":"image\/jpeg"}],"author":"infoempleo","twitter_card":"summary_large_image","twitter_creator":"@infoempleo","twitter_site":"@infoempleo","twitter_misc":{"Escrito por":"infoempleo","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/#article","isPartOf":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/"},"author":{"name":"infoempleo","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#\/schema\/person\/67d3e276ffcc8b3ae0ebec816daf775a"},"headline":"Autonom\u00edas vs Competitividad","datePublished":"2009-05-26T07:59:05+00:00","dateModified":"2022-10-13T14:46:08+00:00","mainEntityOfPage":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/"},"wordCount":428,"publisher":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization"},"image":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/#primaryimage"},"thumbnailUrl":"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2017\/05\/pexels-photo-205508.jpg","keywords":["competitividad","marca","posicionamiento"],"articleSection":["Actualidad"],"inLanguage":"es","copyrightYear":"2009","copyrightHolder":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization"}},{"@type":"WebPage","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/","url":"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/","name":"Autonom\u00edas vs Competitividad | HRTRENDS","isPartOf":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#website"},"primaryImageOfPage":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/#primaryimage"},"image":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/#primaryimage"},"thumbnailUrl":"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2017\/05\/pexels-photo-205508.jpg","datePublished":"2009-05-26T07:59:05+00:00","dateModified":"2022-10-13T14:46:08+00:00","breadcrumb":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/#primaryimage","url":"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2017\/05\/pexels-photo-205508-150x150.jpg","contentUrl":"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2017\/05\/pexels-photo-205508-150x150.jpg","width":150,"height":150},{"@type":"BreadcrumbList","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/autonomias-vs-competitividad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/empresas.infoempleo.com\/hrtrends\/"},{"@type":"ListItem","position":2,"name":"Autonom\u00edas vs Competitividad"}]},{"@type":"WebSite","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#website","url":"https:\/\/empresas.infoempleo.com\/hrtrends","name":"HRTrends by Infoempleo","description":"","publisher":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization"},"potentialAction":{"@type":"SearchAction","target":"https:\/\/empresas.infoempleo.com\/hrtrends\/?s={search_term_string}","query-input":"required name=search_term_string"},"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization","name":"Infoempleo","url":"https:\/\/www.infoempleo.com\/","logo":{"@type":"ImageObject","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#logo","inLanguage":"es","url":"https:\/\/cdnazure.infoempleo.com\/infoempleo\/assets\/style\/gfx\/logo.svg","contentUrl":"https:\/\/cdnazure.infoempleo.com\/infoempleo\/assets\/style\/gfx\/logo.svg","width":150,"height":40,"caption":"Infoempleo"},"image":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#logo"},"sameAs":["https:\/\/www.facebook.com\/Infoempleo","https:\/\/x.com\/infoempleo","http:\/\/instagram.com\/infoempleo\/","http:\/\/www.linkedin.com\/groups\/Empleo-Espa\u00f1a-Infoempleocom-111276","http:\/\/pinterest.com\/infoempleo\/"],"address":{"@type":"PostalAddress","addressLocality":"Madrid","postalCode":"28050","streetAddress":"Avenida de Burgos 114"},"brand":["Infoempleo"]},{"@type":"Person","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#\/schema\/person\/67d3e276ffcc8b3ae0ebec816daf775a","name":"infoempleo","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7b437777242fe67d2473c2a818da2344692d1ee91e91080ccffbd97bcd4a0975?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7b437777242fe67d2473c2a818da2344692d1ee91e91080ccffbd97bcd4a0975?s=96&d=mm&r=g","caption":"infoempleo"},"url":"https:\/\/empresas.infoempleo.com\/hrtrends\/author\/infoempleo\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/posts\/22547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/comments?post=22547"}],"version-history":[{"count":1,"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/posts\/22547\/revisions"}],"predecessor-version":[{"id":41190,"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/posts\/22547\/revisions\/41190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/media\/29665"}],"wp:attachment":[{"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/media?parent=22547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/categories?post=22547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/tags?post=22547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}