{"id":1816,"date":"2009-07-06T07:57:14","date_gmt":"2009-07-06T06:57:14","guid":{"rendered":"http:\/\/blog.infoempleo.com\/?p=1816"},"modified":"2022-10-13T16:46:08","modified_gmt":"2022-10-13T14:46:08","slug":"la-vuelta-a-la-etica-empresarial","status":"publish","type":"post","link":"https:\/\/empresas.infoempleo.com\/hrtrends\/la-vuelta-a-la-etica-empresarial\/","title":{"rendered":"La vuelta a la \u00e9tica empresarial"},"content":{"rendered":"

Por Pablo Guti\u00e9rrez-Jodra, socio de Referal Partners-The Amrop Hever Group<\/strong><\/p>\n

La cultura de una compa\u00f1\u00eda esta ligada, como la \u00e9tica, a la asunci\u00f3n de una serie de valores absolutos -seriedad, honradez, respeto, fiabilidad, etc.- y a la autoexigencia de perseguirlos para desarrollarse. En muchas ocasiones no se expresa de forma concreta a trav\u00e9s de un C\u00f3digo de Conducta, sino que se transmite directamente en la forma de actuar.<\/strong> Es precisamente en esos casos cuando puede existir la posibilidad de que un profesional que se incorpora a la organizaci\u00f3n, desconoci\u00e9ndolos, pueda aducir razones \u00e9ticas para no asumir determinadas decisiones, forzando su despido o dimisi\u00f3n. El problema surge cuando esos valores no son los compartidos por el profesional, bien porque no existen, porque no son los adecuados o bien porque no coinciden con los suyos. Aparece entonces el dilema de seguir adelante y transigir o plantarse y denunciar. La soluci\u00f3n depende de la jerarqu\u00eda de valores de cada profesional, adquirida y alimentada a lo largo de su vida.<\/p>\n

Durante los \u00faltimos a\u00f1os, coincidiendo curiosamente con la bonanza econ\u00f3mica, la autoexigencia de perseguir dichos valores se ha relajado,<\/strong> cuando no abandonado, configurando un entorno de negocio en el que el \u00abtodo vale\u00bb es la norma, premiando el oportunismo frente al esfuerzo. Esto ha provocado que en ocasiones los profesionales que se gu\u00edan bajo criterios \u00e9ticos fuesen minusvalorados e incluso ridiculizados, teniendo \u00fanicamente cabida en aquellas compa\u00f1\u00edas que tambi\u00e9n se reg\u00edan bajo los mismos criterios. Pero el comportamiento \u00e9tico, adem\u00e1s de permitir desarrollarnos como personas y empresas, es una inversi\u00f3n a corto, medio y largo plazo, aunque no siempre los retornos sean tangibles. Los valores absolutos anteriormente citados son muy apreciados por socios, clientes y proveedores, y confieren a la compa\u00f1\u00eda y los profesionales que la integran un valor a\u00f1adido diferenciador frente a su competencia.<\/p>\n

Afortunadamente se est\u00e1 produciendo una vuelta al empleo de la \u00e9tica en la toma de decisiones empresariales<\/strong>, que se refleja en la aparici\u00f3n de \u00e1reas de Responsabilidad Social Corporativa en las compa\u00f1\u00edas y en la inclusi\u00f3n de asignaturas sobre \u00c9tica de los Negocios en los programas de las principales escuelas de negocios en todo el mundo. Esta vuelta a los or\u00edgenes est\u00e1 claramente ligada al cambio de tendencia econ\u00f3mica, al agotamiento del modelo, ya no vale todo, ahora se busca una orientaci\u00f3n que ayude a superar el ciclo y a garantizar la viabilidad de las compa\u00f1\u00edas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por Pablo Guti\u00e9rrez-Jodra, socio de Referal Partners-The Amrop Hever Group La cultura de una compa\u00f1\u00eda esta ligada, como Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":72,"featured_media":29809,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2984],"tags":[59,2991,945,2987,2820,2993],"class_list":["post-1816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headhunters","tag-directivos","tag-empresarial","tag-etica","tag-headhunter","tag-pablo-gutierrez-jodra","tag-referal-partners"],"yoast_head":"\nLa vuelta a la \u00e9tica empresarial | HRTRENDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/empresas.infoempleo.com\/hrtrends\/la-vuelta-a-la-etica-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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