{"id":1720,"date":"2012-10-16T13:00:29","date_gmt":"2012-10-16T11:00:29","guid":{"rendered":"http:\/\/blog.infoempleo.com\/?p=1720"},"modified":"2022-12-14T16:03:55","modified_gmt":"2022-12-14T14:03:55","slug":"preguntainks-el-responsable-de-marketing-online","status":"publish","type":"post","link":"https:\/\/empresas.infoempleo.com\/hrtrends\/preguntainks-el-responsable-de-marketing-online\/","title":{"rendered":"#PreguntaINKS: el Responsable de Marketing Online"},"content":{"rendered":"<p>.Hablar del responsable de marketing online es hablar de un perfil multidisciplinar y cuyo trabajo requiere una actualizaci\u00f3n constante y continua. Ivo Campos (<a href=\"https:\/\/twitter.com\/Ivo_campos\" target=\"_blank\" rel=\"noopener\">@Ivo_campos<\/a>) es el responsable de marketing online de eltenedor.es\u00a0y en su embaucador discurso igual te habla de <strong>social media<\/strong>, que de <strong>SEO<\/strong> o de <strong>anal\u00edtica web<\/strong>&#8230;<\/p>\n<p><!--more-->\u00a0\u00abUn responsable de <strong>marketing online<\/strong> debe tener un punto de locura creativa, pero tambi\u00e9n de coherencia y capacidad anal\u00edtica para equilibrar la balanza\u00bb dice. Y es que entre sus funciones se encuentran labores tan diversas como la coordinaci\u00f3n del <strong><em>email marketing.<\/em><\/strong> La programaci\u00f3n de calendarios editoriales de contenido, la supervisi\u00f3n de la anal\u00edtica web&#8230;<\/p>\n<p>\u00abUna de las acciones que destacar\u00eda desde que estoy en eltenedor.es, es &#8216;eltenedor te gu\u00eda&#8217;, una campa\u00f1a que se llev\u00f3 a cabo, primero en Barcelona y despu\u00e9s en Madrid, y en el que desarrollamos un importante trabajo a nivel online. Customizaci\u00f3n del <em>site<\/em>, acciones de <strong>comunicaci\u00f3n en m\u00f3vil<\/strong>, <strong>contacto con tuiteros<\/strong>, publicaci\u00f3n de contenidos sobre los restaurantes participantes, <em>emailing<\/em> especiales para los usuarios, campa\u00f1a <strong>SEM<\/strong>, <strong>Facebook <em>ads<\/em><\/strong>&#8230; Esto, sumado a la coordinaci\u00f3n con el departamento de <strong>marketing offline<\/strong> y al trabajo en equipo, ha resultado una combinaci\u00f3n id\u00f3nea para la obtenci\u00f3n de inmejorables resultados\u00bb.<\/p>\n<p>Resultados que se traducen, en el caso de Madrid, en m\u00e1s de 75.000 reservas en apenas 10 d\u00edas, lo cual ha generado unos ingresos cercanos a los 2 millones de euros para la gastronom\u00eda madrile\u00f1a, seg\u00fan estima la compa\u00f1\u00eda de reservas en restaurantes online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>.Hablar del responsable de marketing online es hablar de un perfil multidisciplinar y cuyo trabajo requiere una actualizaci\u00f3n<a class=\"moretag\" href=\"https:\/\/empresas.infoempleo.com\/hrtrends\/preguntainks-el-responsable-de-marketing-online\/\"> Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":11,"featured_media":1769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[227,287,288],"class_list":["post-1720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-marketing","tag-online","tag-preguntainks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#PreguntaINKS: el Responsable de Marketing Online | HRTRENDS<\/title>\n<meta name=\"description\" content=\"El responsable de marketing online es hablar de un perfil multidisciplinar y cuyo trabajo requiere una actualizaci\u00f3n constante y continua.\" 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