{"id":15543,"date":"2012-10-08T10:49:08","date_gmt":"2012-10-08T09:49:08","guid":{"rendered":"http:\/\/blog.infoempleo.com\/?p=15543"},"modified":"2018-05-23T17:06:57","modified_gmt":"2018-05-23T15:06:57","slug":"muerte-al-business-plan","status":"publish","type":"post","link":"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/","title":{"rendered":"Muerte al \u201cBusiness Plan\u201d"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15545\" title=\"Marc Vidal\" src=\"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2012\/10\/MarcVidal.jpg\" alt=\"\" width=\"115\" height=\"107\" \/><\/p>\n<p><strong>Marc Vidal, Up in the Cloud.<\/strong> <a href=\"https:\/\/twitter.com\/marcvidal\" target=\"_blank\">@marcvidal<\/a><\/p>\n<p>Conoc\u00ed a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jack_Welch\" target=\"_blank\">Jack Welch<\/a> hace unos a\u00f1os. \u00a1Mi suerte! Compart\u00ed con el mejor CEO del siglo XX unas horas en Capri durante unas jornadas sobre Nueva Econom\u00eda. Recuerdo el debate que se produjo al finalizar el evento, durante un encuentro \u00a0informal. Mientras yo defend\u00eda que lo m\u00e1s importante en un proyecto \u00a0empresarial eran las ideas y el plan de negocio que lo llevar\u00eda a destino, \u00e9l me aseguraba \u00a0que <strong>\u00ablas ideas geniales no existen\u00bb y que \u00abel business plan deber\u00edan erradicarlo\u00bb<\/strong>. Sobre las ideas (geniales) defend\u00eda que \u00e9stas no existen y que\u00a0todo est\u00e1 inventado. Lo soportaba sobre la curiosa \u00abteor\u00eda estructuralista de los cuentos\u00bb de Vladimir Propp. Seg\u00fan \u00e9sta, hay\u00a0treinta\u00a0y un esquemas dentro de los cuales es posible en caber cualquier cuento, historia o novela que se haya escrito o narrado. Chico conoce chica, transgresi\u00f3n, alejamiento, prueba del h\u00e9roe y otros tantos que se van combinando para generar toda la\u00a0literatura\u00a0existente. Igual sucede con la innovaci\u00f3n dec\u00eda. <strong>Todo est\u00e1 inventado y lo fascinante es la combinaci\u00f3n eficiente de esos factores.<\/strong><\/p>\n<p>Con el tiempo he descubierto que el esfuerzo m\u00e1s intenso radica en la b\u00fasqueda de un problema. <strong>Pens\u00e9 que\u00a0si quer\u00eda grandes beneficios, deb\u00eda \u00a0solucionar grandes problemas<\/strong>. Si le pas\u00f3 a Steve Jobs \u00bfpor qu\u00e9 no puede pasarte a ti? En lugar de pensar en un gran producto que volviera a posicionar a Apple en la cabeza tecnol\u00f3gica, Jobs se dedic\u00f3 a indagar \u00abel gran problema\u00bb. El rompecabezas que localiz\u00f3 situaba a la industria de la m\u00fasica en el punto de mira. C\u00f3mo las discogr\u00e1ficas y autores no lograba superar la quiebra que supon\u00eda la descarga masiva y gratuita. Pens\u00f3 en iTunes y cre\u00f3 un portal donde se cepill\u00f3 la cadena de valor tradicional en el negocio. Lo hizo apostando por el problema y entregando la soluci\u00f3n: 99 centavos de d\u00f3lar por canci\u00f3n. Lo logr\u00f3 porque no ten\u00eda otro remedio. Si Steve Jobs hubiera fracasado en base a un Plan de Negocio hubiera aportado su plan B, C, D o E y as\u00ed hasta alcanzar una soluci\u00f3n. Lo hubiera logrado porque hab\u00eda elegido muy bien el problema.<\/p>\n<p><strong>El business Plan no es m\u00e1s que una opci\u00f3n de ruta, una l\u00ednea que nos cuenta d\u00f3nde estamos y c\u00f3mo pensamos lograrlo, no lo que vamos a lograr.<\/strong> Welch me dijo en el aeropuerto de N\u00e1poles, dos d\u00edas despu\u00e9s, que el error no era el modelo de emprendedur\u00eda y la dependencia de su plan director, seg\u00fan \u00e9l, <strong>el disparate que cometemos los europeos es que \u00absiempre esperan que los gobiernos lideren la econom\u00eda\u00bb<\/strong>. No piensan en el problema, solo en el plan del negocio. \u00c9l tom\u00f3 su jet privado y yo esper\u00e9 en la sala Ground Force un tiempo m\u00e1s a que un A321 me sacara de all\u00ed. Revis\u00e9 mi Mac y mand\u00e9 a la papelera alguna \u00a0idea \u00ab\u00fanica\u00bb y la convert\u00ed en papel digital reciclable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marc Vidal, Up in the Cloud. @marcvidal Conoc\u00ed a Jack Welch hace unos a\u00f1os. \u00a1Mi suerte! Compart\u00ed con<a class=\"moretag\" href=\"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/\"> Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":72,"featured_media":15544,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[2538,117,431],"class_list":["post-15543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-business-plan","tag-emprender","tag-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Muerte al \u201cBusiness Plan\u201d | HRTRENDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Muerte al \u201cBusiness Plan\u201d | HRTRENDS\" \/>\n<meta property=\"og:description\" content=\"Marc Vidal, Up in the Cloud. @marcvidal Conoc\u00ed a Jack Welch hace unos a\u00f1os. \u00a1Mi suerte! Compart\u00ed con Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"HRTRENDS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Infoempleo\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-08T09:49:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-23T15:06:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2012\/10\/Plan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"568\" \/>\n\t<meta property=\"og:image:height\" content=\"258\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"infoempleo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@infoempleo\" \/>\n<meta name=\"twitter:site\" content=\"@infoempleo\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"infoempleo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/\"},\"author\":{\"name\":\"infoempleo\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#\/schema\/person\/67d3e276ffcc8b3ae0ebec816daf775a\"},\"headline\":\"Muerte al \u201cBusiness Plan\u201d\",\"datePublished\":\"2012-10-08T09:49:08+00:00\",\"dateModified\":\"2018-05-23T15:06:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/\"},\"wordCount\":528,\"publisher\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization\"},\"image\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2012\/10\/Plan.jpg\",\"keywords\":[\"business plan\",\"emprender\",\"Negocios\"],\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"es\",\"copyrightYear\":\"2012\",\"copyrightHolder\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/\",\"url\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/\",\"name\":\"Muerte al \u201cBusiness Plan\u201d | HRTRENDS\",\"isPartOf\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2012\/10\/Plan.jpg\",\"datePublished\":\"2012-10-08T09:49:08+00:00\",\"dateModified\":\"2018-05-23T15:06:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/#primaryimage\",\"url\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2012\/10\/Plan-150x150.jpg\",\"contentUrl\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2012\/10\/Plan-150x150.jpg\",\"width\":150,\"height\":150},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Muerte al \u201cBusiness Plan\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#website\",\"url\":\"https:\/\/empresas.infoempleo.com\/hrtrends\",\"name\":\"HRTrends by Infoempleo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization\"},\"potentialAction\":{\"@type\":\"SearchAction\",\"target\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"},\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization\",\"name\":\"Infoempleo\",\"url\":\"https:\/\/www.infoempleo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#logo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/cdnazure.infoempleo.com\/infoempleo\/assets\/style\/gfx\/logo.svg\",\"contentUrl\":\"https:\/\/cdnazure.infoempleo.com\/infoempleo\/assets\/style\/gfx\/logo.svg\",\"width\":150,\"height\":40,\"caption\":\"Infoempleo\"},\"image\":{\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#logo\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Infoempleo\",\"https:\/\/x.com\/infoempleo\",\"http:\/\/instagram.com\/infoempleo\/\",\"http:\/\/www.linkedin.com\/groups\/Empleo-Espa\u00f1a-Infoempleocom-111276\",\"http:\/\/pinterest.com\/infoempleo\/\"],\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Madrid\",\"postalCode\":\"28050\",\"streetAddress\":\"Avenida de Burgos 114\"},\"brand\":[\"Infoempleo\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#\/schema\/person\/67d3e276ffcc8b3ae0ebec816daf775a\",\"name\":\"infoempleo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7b437777242fe67d2473c2a818da2344692d1ee91e91080ccffbd97bcd4a0975?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7b437777242fe67d2473c2a818da2344692d1ee91e91080ccffbd97bcd4a0975?s=96&d=mm&r=g\",\"caption\":\"infoempleo\"},\"url\":\"https:\/\/empresas.infoempleo.com\/hrtrends\/author\/infoempleo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Muerte al \u201cBusiness Plan\u201d | HRTRENDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/","og_locale":"es_ES","og_type":"article","og_title":"Muerte al \u201cBusiness Plan\u201d | HRTRENDS","og_description":"Marc Vidal, Up in the Cloud. @marcvidal Conoc\u00ed a Jack Welch hace unos a\u00f1os. \u00a1Mi suerte! Compart\u00ed con Leer m\u00e1s","og_url":"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/","og_site_name":"HRTRENDS","article_publisher":"https:\/\/www.facebook.com\/Infoempleo","article_published_time":"2012-10-08T09:49:08+00:00","article_modified_time":"2018-05-23T15:06:57+00:00","og_image":[{"width":568,"height":258,"url":"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2012\/10\/Plan.jpg","type":"image\/jpeg"}],"author":"infoempleo","twitter_card":"summary_large_image","twitter_creator":"@infoempleo","twitter_site":"@infoempleo","twitter_misc":{"Escrito por":"infoempleo","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/#article","isPartOf":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/"},"author":{"name":"infoempleo","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#\/schema\/person\/67d3e276ffcc8b3ae0ebec816daf775a"},"headline":"Muerte al \u201cBusiness Plan\u201d","datePublished":"2012-10-08T09:49:08+00:00","dateModified":"2018-05-23T15:06:57+00:00","mainEntityOfPage":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/"},"wordCount":528,"publisher":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization"},"image":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2012\/10\/Plan.jpg","keywords":["business plan","emprender","Negocios"],"articleSection":["Actualidad"],"inLanguage":"es","copyrightYear":"2012","copyrightHolder":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization"}},{"@type":"WebPage","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/","url":"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/","name":"Muerte al \u201cBusiness Plan\u201d | HRTRENDS","isPartOf":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#website"},"primaryImageOfPage":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/#primaryimage"},"image":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2012\/10\/Plan.jpg","datePublished":"2012-10-08T09:49:08+00:00","dateModified":"2018-05-23T15:06:57+00:00","breadcrumb":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/#primaryimage","url":"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2012\/10\/Plan-150x150.jpg","contentUrl":"https:\/\/empresas.infoempleo.com\/hrtrends\/media\/2012\/10\/Plan-150x150.jpg","width":150,"height":150},{"@type":"BreadcrumbList","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/muerte-al-business-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/empresas.infoempleo.com\/hrtrends\/"},{"@type":"ListItem","position":2,"name":"Muerte al \u201cBusiness Plan\u201d"}]},{"@type":"WebSite","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#website","url":"https:\/\/empresas.infoempleo.com\/hrtrends","name":"HRTrends by Infoempleo","description":"","publisher":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization"},"potentialAction":{"@type":"SearchAction","target":"https:\/\/empresas.infoempleo.com\/hrtrends\/?s={search_term_string}","query-input":"required name=search_term_string"},"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#organization","name":"Infoempleo","url":"https:\/\/www.infoempleo.com\/","logo":{"@type":"ImageObject","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#logo","inLanguage":"es","url":"https:\/\/cdnazure.infoempleo.com\/infoempleo\/assets\/style\/gfx\/logo.svg","contentUrl":"https:\/\/cdnazure.infoempleo.com\/infoempleo\/assets\/style\/gfx\/logo.svg","width":150,"height":40,"caption":"Infoempleo"},"image":{"@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#logo"},"sameAs":["https:\/\/www.facebook.com\/Infoempleo","https:\/\/x.com\/infoempleo","http:\/\/instagram.com\/infoempleo\/","http:\/\/www.linkedin.com\/groups\/Empleo-Espa\u00f1a-Infoempleocom-111276","http:\/\/pinterest.com\/infoempleo\/"],"address":{"@type":"PostalAddress","addressLocality":"Madrid","postalCode":"28050","streetAddress":"Avenida de Burgos 114"},"brand":["Infoempleo"]},{"@type":"Person","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#\/schema\/person\/67d3e276ffcc8b3ae0ebec816daf775a","name":"infoempleo","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/empresas.infoempleo.com\/hrtrends\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7b437777242fe67d2473c2a818da2344692d1ee91e91080ccffbd97bcd4a0975?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7b437777242fe67d2473c2a818da2344692d1ee91e91080ccffbd97bcd4a0975?s=96&d=mm&r=g","caption":"infoempleo"},"url":"https:\/\/empresas.infoempleo.com\/hrtrends\/author\/infoempleo\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/posts\/15543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/comments?post=15543"}],"version-history":[{"count":0,"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/posts\/15543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/media\/15544"}],"wp:attachment":[{"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/media?parent=15543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/categories?post=15543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empresas.infoempleo.com\/hrtrends\/wp-json\/wp\/v2\/tags?post=15543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}