{"id":13677,"date":"2011-06-27T12:31:40","date_gmt":"2011-06-27T11:31:40","guid":{"rendered":"http:\/\/blog.infoempleo.com\/?p=13677"},"modified":"2026-01-08T14:51:46","modified_gmt":"2026-01-08T12:51:46","slug":"nacer-con-estrella","status":"publish","type":"post","link":"https:\/\/empresas.infoempleo.com\/hrtrends\/nacer-con-estrella\/","title":{"rendered":"Nacer con estrella"},"content":{"rendered":"

\"\"<\/p>\n

Alejandro Barrera, socio asesor de Okuri Ventures.<\/h3>\n

El \u00e9xito de un proyecto empresarial depende mayoritariamente del enfoque que el emprendedor da a su idea desde la aparici\u00f3n de la misma. Es imprescindible marcar una estrategia que la compa\u00f1\u00eda ha de seguir siempre para lograr su meta.<\/strong> Los gigantes de internet Google<\/a> y Yahoo, uno convertido en estandarte del \u00e9xito y el otro condenado a la desaparici\u00f3n, son ejemplo de la importancia de definir y mantener una estrategia adecuada desde el nacimiento de la compa\u00f1\u00eda para hacerse con el mercado.<\/p>\n

La estrategia de Yahoo ha sido siempre lograr la obtenci\u00f3n de beneficios econ\u00f3micos a trav\u00e9s de cualquier medio. Ya que la idea de un directorio gestionado por personas era lo que atra\u00eda en un primer momento al p\u00fablico, la empresa dio importancia al capital humano menospreciando la inversi\u00f3n tecnol\u00f3gica.<\/p>\n

\"\"<\/p>\n

As\u00ed, la decisi\u00f3n que llev\u00f3 a Yahoo a la cima fue la que determin\u00f3 tambi\u00e9n su fracaso. Google apost\u00f3 desde sus comienzos por la innovaci\u00f3n. La compa\u00f1\u00eda realiz\u00f3 una inversi\u00f3n a largo plazo en la tecnolog\u00eda capaz de realizar los algoritmos necesarios para crear y mantener actualizado su buscador, incluyendo solo a los mayores talentos en su plantilla, y es, a d\u00eda de hoy, una de las p\u00e1ginas con mayor ratio de visitas en todo el mundo.<\/p>\n

La diferencia entre ambas empresas se increment\u00f3 con el tiempo. Mientras que Google impuso sus normas frente a la llegada de inversi\u00f3n privada, Yahoo permiti\u00f3 que los inversores tomaran sus propias decisiones en la compa\u00f1\u00eda.<\/strong> Adem\u00e1s, mientras que Yahoo bas\u00f3 su modelo de negocio en atraer publicistas para generar ingresos a trav\u00e9s de la inserci\u00f3n de banners, Google, en su af\u00e1n por optimizar sus procesos de b\u00fasqueda, descubri\u00f3 la forma de a\u00f1adir anuncios a su web que no entorpecieran el uso de la p\u00e1gina: anuncios textuales \u00abself-service\u00bb asociados a las b\u00fasquedas, con los que obtuvo enormes beneficios.<\/p>\n

Adem\u00e1s, Google ha apostado siempre\u00a0por la inversi\u00f3n en I+D+i. Yahoo en cambio ha basado su estrategia de innovaci\u00f3n en la inversi\u00f3n en campa\u00f1as comerciales y la subcontrata de los servicios m\u00e1s demandados por los usuarios<\/strong>, un enfoque que aunque rentable a corto plazo, evidencia la falta de rumbo de la compa\u00f1\u00eda, que pierde terreno a pasos agigantados frente a Google, que con una estrategia clara ha llegado a lo m\u00e1s alto.<\/p>\n

En Espa\u00f1a existen ya iniciativas con el objetivo de mostrar a los emprendedores la importancia de adoptar el enfoque necesario para que su empresa nazca con estrella.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alejandro Barrera, socio asesor de Okuri Ventures. El \u00e9xito de un proyecto empresarial depende mayoritariamente del enfoque que Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":72,"featured_media":13680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[117,4,365],"class_list":["post-13677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-emprender","tag-exito","tag-opinion"],"yoast_head":"\nNacer con estrella | HRTRENDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/empresas.infoempleo.com\/hrtrends\/nacer-con-estrella\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nacer con estrella | HRTRENDS\" \/>\n<meta property=\"og:description\" content=\"Alejandro Barrera, socio asesor de Okuri Ventures. 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