{"id":13508,"date":"2011-06-13T13:21:52","date_gmt":"2011-06-13T12:21:52","guid":{"rendered":"http:\/\/blog.infoempleo.com\/?p=13508"},"modified":"2018-05-23T17:26:52","modified_gmt":"2018-05-23T15:26:52","slug":"el-futuro-directivo-de-marketing","status":"publish","type":"post","link":"https:\/\/empresas.infoempleo.com\/hrtrends\/el-futuro-directivo-de-marketing\/","title":{"rendered":"El futuro directivo de marketing"},"content":{"rendered":"

\"\"<\/h3>\n

Juan Antonio Carrasco, director de Carreras Profesionales ESIC Bussiness & Marketing School<\/h3>\n

La importancia de las decisiones de marketing en una organizaci\u00f3n son protagonistas en la gesti\u00f3n empresarial para poder competir con \u00e9xito y adaptarse a la demanda actual y futura del mercado. En este sentido, hablar del perfil profesional del futuro directivo de marketing es querer hablar de c\u00f3mo ser\u00e1 el marketing del futuro. Las personas que tenemos relaci\u00f3n con esta disciplina empresarial coincidimos en que el marketing es todav\u00eda una disciplina muy joven y con mucho recorrido.<\/strong><\/p>\n

Los j\u00f3venes que quieran desarrollarse profesionalmente en esta apasionante \u00e1rea, deben asumir con responsabilidad y eficacia su actividad. Para ello, es imprescindible que planifiquen su carrera profesional, que se adapten a los cambios y que la lleven a la pr\u00e1ctica con valores \u00e9ticos y de racionalidad.<\/strong><\/p>\n

La estrategia debe apoyarse en aquellos fundamentos que mantienen a la organizaci\u00f3n en el largo plazo, integrando la oferta de marketing en una estrategia empresarial. Para su consecuci\u00f3n, es clave tener un mayor y m\u00e1s profundo conocimiento de los clientes, segment\u00e1ndolos para personalizar la comunicaci\u00f3n y la oferta de marketing, construyendo marcas fuertes y emocionalmente unidas a los clientes.<\/p>\n

\"\"<\/p>\n

Todo ello debe hacerse sin descuidar la funci\u00f3n social de la empresa, los valores que \u00e9sta sostiene y que forman parte de su identidad, que dotan de coherencia a la actividad empresarial generando valor en su contexto social.<\/p>\n

Las caracter\u00edsticas de las nuevas generaciones y de los nuevos consumidores est\u00e1n cambiando, especialmente c\u00f3mo se relacionan y comunican. El futuro profesional del marketing tendr\u00e1 que integrar disciplinas muy distintas y herramientas de an\u00e1lisis que faciliten la presentaci\u00f3n de soluciones innovadoras con excelencia y rapidez, en un mercado donde el ciclo de vida de los productos se reduce de una forma constante.<\/strong><\/p>\n

En definitiva, el futuro profesional de marketing debe ser una persona con visi\u00f3n global que lidere la integraci\u00f3n de la estrategia, las actividades y las relaciones de la empresa orient\u00e1ndolas hacia el cliente<\/strong>. Al mismo tiempo debe ser una persona sensible, flexible y creativa, capaz de adaptarse a los cambios y anticipar las necesidades de los consumidores con soluciones personalizadas e innovadoras, tanto en productos como en los procesos.<\/p>\n

Las nuevas tecnolog\u00edas posibilitan establecer un di\u00e1logo m\u00e1s rico con los clientes y las herramientas de an\u00e1lisis justifican el importante valor que el marketing genera a la empresa en t\u00e9rminos econ\u00f3micos y financieros.<\/p>\n","protected":false},"excerpt":{"rendered":"

Juan Antonio Carrasco, director de Carreras Profesionales ESIC Bussiness & Marketing School La importancia de las decisiones de Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":72,"featured_media":13510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,162,227],"class_list":["post-13508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-directivos","tag-empleo","tag-marketing"],"yoast_head":"\nEl futuro directivo de marketing | HRTRENDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/empresas.infoempleo.com\/hrtrends\/el-futuro-directivo-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 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